“The biggest risk is not taking any risk… In a world that changing really quickly,
the only strategy that is guaranteed to fail is not taking risks.”
―
On May 14, 1984, a boy was born in White Plains, New York. Whose parents were Jewish. After completing his schooling, he joined Harvard University. But there he did not feel like it and he became a college dropout. He started his company in 2004 with his friends Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.
The idea of that company was to connect all the friends on the Internet. Initially it was launched only in college but seeing her popularity increased and that company got bigger day by day. In 2012 it got 1 million users and that company is none other than Facebook and that guy is Mark Zuckerberg. Whose net worth today is 74 points 5 billion dollars. He was born on 14 May 1984.
- Mark Zuckerberg’s parent company is Meta, under which Facebook, WhatsApp and Instagram come. Know about their revenue model. Facebook’s earning of the meta platform comes from advertising. These platforms have websites and mobile applications where users use them and advertisements come in the same empty space. Earning from Instagram is also similar. Instagram is a photo and video sharing app.
- 98% of Facebook and Instagram revenue comes from advertising. Meta generated revenue of $117 billion in 2021. Meta is very specific advertising. For example, let us take its micro advertising. In which whichever company wants to do its advertisement. According to the requirement of the same company, Facebook and Instagram deliver its advertisement to its target audience.
- Facebook is able to do this work with the help of its database because Facebook has the data of all its users. He manipulates it according to his need. Meta’s advertisements are very accurate. For example, when we use social media platforms like Facebook, WhatsApp and Instagram, they ask us for permission to access our location. If we visit any shopping mall or Walmart etc. Then they get to know. These companies start showing us ads accordingly.
- Their artificial intelligence manipulates our behavior. When we accept their cookies, we give them full access. Using these cookies, Facebook was successful in earning $ 117 billion in 2021. There are about 8 million advertisers on Facebook. Whose ads are of commercial type.
- Due to targeted advertising, users also benefit a lot from it because they get the product they want without wasting time. That’s why people click on ads of Facebook, Instagram etc. According to a CNBC report, digital ad spending in the US will soon overtake traditional ad spending. More audiences are coming to digital platforms except for communication items like traditional TV. If we talk about Facebook, then 2 billion people visit Facebook monthly.
- Facebook shares all the information of its users with advertisers like location, date of birth, education, whether they are liking and disliking etc. So that they can find the right targeted audience. Facebook and Instagram, through their new advertising strategy, have started selling products on Stories across Facebook and Instagram.